Top 5 Social Apps on Android in Guatemala Q4 2022

In Q4 2022, the top five social apps on the Android platform in Guatemala were TikTok, Instagram, TikTok Lite - Save Data, Facebook, and Facebook Lite. These apps showcased varied trends in terms of downloads, revenue, and active users, according to data from Sensor Tower.

TikTok experienced a steady increase in weekly revenue, peaking at around $2.3K in early November. Weekly downloads fluctuated, with notable peaks in early October at approximately 126K and in late December at around 94K. Active users saw a slight rise in early October to about 1.2M but showed a marginal decline towards the end of the quarter, finishing at around 1.18M.

Instagram saw a gradual increase in weekly revenue, reaching its highest point of $36 in mid-December. Weekly downloads were fairly stable, peaking at around 60K in mid-December. The number of active users exhibited a consistent upward trend throughout the quarter, closing the year at approximately 2.45M.

TikTok Lite - Save Data had consistent weekly downloads, with a significant rise in late December to around 58K. Active users followed a similar pattern, showing a steady increase and peaking at approximately 654K in the last week of December.

Facebook maintained a stable weekly revenue, peaking at $626 in late September. Weekly downloads were relatively steady, with a notable increase in mid-December to about 54K. The app's active users consistently grew, reaching around 5.73M by the end of December.

Facebook Lite showed stable weekly downloads, peaking at around 44K in early October. Active users saw a slight decline, ending the quarter at about 829K.

For more detailed insights into app performance and trends, visit Sensor Tower.